Business Strategy, Small Business

3 Small Business Marketing Tactics You Should Try

Marketing is an essential part of success for any business. Seriously. Even the big names that everyone knows like Walmart, Target, and Amazon still spend plenty on their marketing. It’s even more important for small businesses who have to work even harder to attract customers since they may not be a household name. But what small business marketing tactics and strategies should you be using?

Content Marketing

When people search for a business, do you know what they’re searching for? You might think that they’re looking for a specific service, but that’s only part of the answer. The other part is that they’re looking for a solution to a problem or need that they have. If you want consumers to turn to your business to have their problems solved or needs met, you need to have a way to let them know that you can do that. Content marketing is one of the tools you have that let you accomplish that. There are many types of content you can create, all of which should provide your audience with information that will assure them that you are the one they should be turning to.

SEO Strategies

Of course, all the content in the world won’t do you much good if no one is able to find you. If you aren’t on the first page of search engine results, that’s very likely what’s going to happen. The solution is to use SEO strategies. SEO helps you improve your website and its content so that it ranks higher for different keywords, thereby increasing your visibility and opportunity to grow. A healthy small business will grow 2 to 3 percent every year. SEO isn’t a strategy for overnight success, but when done properly it can help you achieve that level of healthy growth.

Referrals and Reviews

Did you know that most customers look at reviews before choosing a business? It might be a little odd to think of reviews as a marketing tactic, but it definitely is, as are referrals. Referrals and reviews give you a chance to leverage your satisfied customers to help you earn more business. Consider incentivizing your referrals and show customers that you appreciate their feedback when they leave reviews. This will encourage them to refer and review you, which can help you attract new customers.

Offix is proud of its reviews: we have lots of 5-star reviews, and display them right here on our website.

At the end of the day, the marketing tactics that will work best for your business will depend on who your customers are and what they respond to. As a general rule, however, content marketing, SEO, and referrals and reviews can usually be relied upon to help a small business attract more customers. Just remember to carefully analyze who your target market is so you know what specific strategies will be most likely to be effective.

Read this next: How to Enhance Your Brand Visibility

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