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How to Effectively Implement Ethos, Pathos, and Logos Into Your Small Business

Marketing your company or product to your online market can be a very tricky undertaking. The massive number of internet users makes online advertising even more challenging. These numbers make it difficult to customize your campaigns to target a specific demography or customer profile. However, by applying the concepts of ethos, pathos, and logos, you […]

Make Your Business More Efficient Without Neglecting Your Employees

Make Your Business More Efficient Without Neglecting Your Employees It is common knowledge among the most successful and experienced business owners that employees are the most important asset of a company. The quality of your employees’ job performance is undoubtedly and directly related to their well-being. Consequently, happy employees equal a healthy, thriving business. Encourage […]