How to Influence New Customers to Give You Their Business
Attracting new customers to your business can be a daunting challenge. Without customers, your business will eventually die, but attracting new customers can be difficult. How can you make your business stand above the rest and draw in new people?
Focus on Those That Can Be Won Over
No matter how hard you try, you cannot win everyone over. You should focus on those that you can win over. Your business model should have a target audience—an ideal customer that would benefit the most from your product. Your marketing campaign should target that ideal customer. You will have more success by focusing on a target audience rather than trying to hit everyone. Others who are interested in similar things like your target audience will also be won over. Your marketing campaign will be more successful if you focus on one individual rather than trying to focus on everyone in the market. Your business will draw those customers in and they in turn could grab you more individuals.
Another thing that you can focus on is the power of positive reviews. Encourage your customers to leave a positive review on your website or on Google. You can even offer them an award if they complete a review. The most important thing to remember, in this case, is that you should not reward only positive reviews, but reward anyone who leaves any review. Platform like Google Business (here is the Google My Business listing for the Offix Gainesville location, for example) and Yelp, in fact, have policies that prohibit incentives given to positive reviews only.
Positive reviews give your business a good image, which will attract new customers. 68 percent of customers say positive reviews make them more likely to support a business. Positive reviews are powerful, but you have to be active in seeking them. You have to give your customers a good experience so they will want to leave your business a positive review.
Another way you can influence new customers is by having free giveaways—especially for first-time customers. But these free giveaways should be useful and something your customers use. Everyone has had free merchandise that collects dust overtime. You want to make your free giveaways attractive so that those who receive them will want to come back for more. You can also utilize free giveaways as part of online contests to boost your business’s image and reach.
Finding new customers can be like searching for needles in haystacks, but you can influence the market to find customers right for your business. By focusing on your target audience, promoting positive reviews and giving free products away, you can gain new customers for your business.
Read this next: How to Increase Website Visits for Your Small Business
Mailers and Flyers
Don’t underestimate the power of direct mail. In fact, statistics show that direct mail has a 29% return on investment (ROI) on average. Make sure you use high-quality graphics and a clear message. You can use your Canon copier or all in one printer, to print out flyers or mailers quickly and efficiently. If you’re mailing a large volume of coupons or flyers and want to stuff them in envelopes quickly and efficiently, the folder/inserter from FP Mailing Solutions is going to pay dividends in no time!