How to Use Your Law Firm’s Website to Attract Clients
If you are a lawyer or a business manager for a law practice, then you know that it can be a real struggle to attract new clients continually. After all, depending on your area of specialty, your client may only need your services once or a very few times in their life. Therefore, it is imperative that your marketing activities be focused on attracting new clients all the time.
Make It Visually Appealing
Your website must be visually appealing as it serves as your client’s first impression of your practice. Start by choosing a color, like blue or green, that will encourage your clients to trust your firm. PrettyLinks recommends that you then put the most critical aspects of each web page along an F line as it is how potential clients will scan your website. Use a font, such as aerial or open sans, that can be read easily on all types of devices.
Make It Personal
You need to put faces behind the people at your law firm. Klood teaches that you should create “About Me” pages for each one of your counsels and explain why they are an expert in their field. Additionally, show a little about their personal life, such as if they are married or their favorite hobbies. Include a great headshot so that people will recognize the person when they come into your practice. Be careful, however, that your focus remains on what that individual can do for the potential client when they choose them as their lawyer.
According to Podium, creating content on your website can also boost your SEO and drive more traffic. Great content identifies the customer’s pain point like they are going through a divorce or need to settle an estate and show how your law firm can help alleviate the pain. With the advancements in AI, it is not necessary to concentrate on keywords any longer, but it is essential to cover a wide range of topics at an expert level.
A great way to do this is to create a list of questions that a potential client might have about a particular topic. Then, write blog posts giving them the answers and showing how your firm can help. Your website should act as your podium to show readers that you have the right solutions to solve their pain points. The more topics that you cover, the more that your SEO is likely to go up. Additionally, think about different places that you can post your content. Google looks across the internet to make sure that they are recommending an expert when they choose what order to put sites in on their search engine pages.
You need both inbound and outbound links on your website. Creating great content will earn you natural links from other websites, and this is a great way to build your practice’s online reputation. BruceClay teaches that when you are stating a statistic or any part of the law, make sure that you include outbound links to reputable sources to back up what you are saying. You also need outbound links on your website. Look for opportunities to network with charities or nonprofits in your community that will link to your site. Find opportunities to comment on important issues in the law community and post a link to your content.
Do not just post random links, however, but post a meaningful comment. Then, direct those interested in learning more about your website. You may also want to consider guest blogging about important topics that affect other areas. For example, if part of your practice deals with finances, then you may want to exchange guest blogs with a local credit union or financial institution.
While you need to post images of those who are part of your law firm, you also need to post pictures that people can relate too. For example, if you are a divorce lawyer, then you would want to display images showing Dads with kids, courtrooms, and divorce decrees. When choosing images, pick clear ones. Try to select images that stay within your color scheme. You should also attempt to keep all images about the same size and choose either portrait or landscape images. Do not mix the two on the same page. Always compress image files so that your website loads faster. Consider letting the images load behind the page’s main content.
Since the law can be very fluent in some specializations, make sure that you are updating all the content on your site regularly. Additionally, use a program that will help you spot broken links on your site and get them fixed as soon as possible. Connect your website to Google Analytics so that you can see any errors that Google found when crawling your site. Fix these errors. Then, ask for your site to be recrawled. Consistently post new material. Since you are operating in Google’s Your Money Your Life realm, ensure that each post has the name of one of your lawyers on it.
There are many different factors that you need to consider when using your website to attract clients to your law firm. Most importantly, however, never forget to make changes and add content based on solving your potential client’s pain points.
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