Small Business

Tangible Assets That You Can Use in Your Marketing

In today’s business world, it’s common for business owners to rely on digital marketing techniques. However, there are many physical assets you can use in your marketing. Using these methods can help your business stand out.


A large plot of land can give you many benefits when it comes to marketing. The main thing you can use land for is posting billboards. A billboard allows you to create a large advertisement that is highly visible. If you place a billboard by a busy road, your business can be seen by a lot of people and those who regularly commute will see the billboard often. A billboard is also always advertising. With some marketing campaigns, the visibility depends on your budget. With a radio ad, for example, you can only play it so many times. Your billboard will last a long time and it can reach a wide audience that can bring you more business.


Transit marketing is worth looking into. You can place advertisements on buses, trains, planes, and cars. You can use vehicles to advertise your message to potential customers on the road. Essentially, you create a moving billboard. Using vehicles to market your business allows you to increase the visibility of your business in an attention-grabbing way. One common form of transit marketing is doing a vehicle wrap. With a vehicle wrap, you surround your car in a visual advertisement. They work great for local markets, and they give you increased exposure. Additionally, they don’t damage your car and are much cheaper than a custom paint job.


In your business, there are a lot of products you can give out that will promote your business. You can advertise your business on pens, magnets, stickers, key chains, notepads, bags, and more. Many of these items can be used by customers and clients on an everyday basis. So, you create products that will be useful to your customers while also getting your customers to remember your business. These smaller products can also provide a quick way for people to find your contact information. They are generally inexpensive to produce and they help you connect with customers.

While digital marketing is extremely effective, you can’t ignore the merits of tangible marketing. People are still conscious of what is around them and you want to take advantage of this. Creating advertisements in a physical space will help you reach your audience in more ways.

Read this next: How to Use the Right Tools to Grow Your Business

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